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Who is the target market?

Who is not?

If you are perfect, can think out a new design without flaws, do that in record time and have the design on the table before the client expected it then leave this site. Well, maybe call me and we will do business because perfect people are in short supply these days.

The rest...

When you start out doing a new (or existing) project you will face many problems. The immediate one is money. Things cost money. In this line of work your design costs, the PCB costs, the assembly costs and the components cost. Failure also costs money. It is also unlikely that your product will be a success, serious. If you start something new I give you a 20% chance that you will complete it. And even if you do complete it I can guarantee you that your chances of making money out of it will be another 20%.

Why so much doom and gloom? Because the second thing that will get you is time. It take time to design the PCB, procure the components, have it assembled etc... By the time you are nearly done you and/or your client will have lost interest. Most little projects will take 2 to 3 weeks at best to get semi completed. Most people cannot afford it. Within the next month you have to worry about the bills, exams and many more.

The bottom line is that if you cannot get the project done cheaply and quickly with little risk then it is not going to happen.

I see the application of repackaged components for the following target markets:(1) Students, (2) DIY (do it yourself) and (3) technicians/engineers.

# Lets start with engineers. Engineers are people with all the resources that design circuits that work the first time, that go into production and which makes lots of money. That must be the whackiest statement ever. Engineers go through several cycles (a thing called the "Engineering Process"). Engineers make mistakes. Engineers end up with boxes full of useless PCBs. Ask me, I know. But engineers won't publicly admit this, because if we screw up then we have special ways of calling/naming that point in the project plan and to get the client to pay for it as well. As an engineer I know that other engineers can use working modules to get the work done (not get fired, no go bankrupt...you pick the reason).

# DIY guys (and gals). I know of very few ladies who practice the art of electronics. They quickly learn that this can get difficult, whereas we men are stubborn and continue to spend the monthly food money on exotic CPUs for our new alarm system :-) Maybe the gals can now beat the guys at something? A DIYer usually don't have the access to tech like engineers. Most DIYers I know have a rough and dirty 80Watt soldering iron, no testing equipment (maybe an electrician style multimeter) and a few large screwdrivers. But these guys build amplifiers, fix the TV and much more. But unfortunately technology, like 0.5mm pitch ICs, BGAs etc... have left you guys in the dark ages. With repackaged components you now have a chance with your 80Watt soldering iron and home made Positiv20 PCBs.

#Students (old and young alike). I have been there myself and it is getting more competitive by the day. At universities and colleges you get handed your assignment and you are excited until the point where you realize that you cannot find the stuff to complete the project. Or, the big or, you wait like me until the last week just to find out that you are so screwed because you cannot get the components, nor the PCBs and even if you did you don't know if it will work. At school the stress is less but wouldn't it be nice to build something profoundly cool. In all above cases repackaged components will do it for you and quickly as well.

 

 

 

 

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